As retro as it sounds, did you know that email is still, by far, the most effective marketing channel we have available to us today? This is despite the fact that every day we are subject to the launch of a new shiny new transformative marketing tool released designed to get the perfect customer spending money with you.
Did you know that 91% of people check their emails at least once a day. That is no statistic to scoff at. It is pure opportunity. And what’s more, is that all those people on your list actually chose to hear from you. They WANT to hear from you. They have opted in to know about your product, service, brand, destination or tour. As sales and marketing opportunities go, it just does not get better than that.
Email and web traffic expert Neil Patel reminds us that email gives you the ability to reach your current and potential customers whenever you want.
Email Marketing is Free!
Email marketing for small business is seriously by far, the most powerful and least costly method around. It is very easy to build a list of customers and potential customers, particularly from your website.
Email allows you to build a relationship over time with your customers. You will build trust, reputation and authority in your area of business. This means, that when they are ready to buy, they are most likely to go straight to you and then more likely to buy from you again and again .
At its most basic and at no cost, start with and excel spreadsheet, but I highly recommend you use an email database management system like Aweber. I personally use this in my business and it is very cost effective and relatively easy. It also comes with the ability to send newsletters. Aweber has ready made drag and drop templates that you can use in your own business.
Here are a few basic tips to get you started:
Use your list right away
One of the biggest mistakes people make is to focus on building the list and neglecting communicating with the list. Make sure you begin building that relationship with your subscriber right away. Send them a welcome message. Send them value in the form of links, downloads and information. You may want to have an email template that brands your business, but if not, text is OK. In fact, text gets through most spam filters.
Create an ‘autoresponder’ series
Make sure you’re communicating with your subscribers on a regular basis. An autoresponder is a wonderful tool because it enables you to create and schedule your messages in advance. You can basically set up all of your email messages on auto pilot – do it once and when someone is added to your list, they all receive the same messages in the same sequence at intervals you set. Aweber also does this.
Each new subscriber can receive the same messages in the same order, regardless of when they signed up. This gives you control over the relationship-building process and it is completely automated. You only need to set it up once. Also remember to offer valuable content, not just promotional messages.
An autoresponder automates the process, including the subscribe and unsubscribe management. You don’t need to hire anyone to manage the task for you. Your time is free to build your business in other ways.
Partner with others to grow your list
Once you have your list building and management process smoothed out, consider partnerships. You can really boost your subscribers by partnering with other relevant business owners. For example, the website owner who markets to pet owners might partner with a website that sells pet toys. They can help market your opt-in list by including a link to your form in their newsletter and vice versa. You can support each other to succeed. I do this successfully on my travel blog.
Your list can mean the difference between thousands of prospects. It really can launch your business. If you don’t have list, start creating a plan to build one. You’ll be glad you did.